Pro-blogging: Making Money From Blogs

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

· Straight texts
· Photographs or images (photoblog)
· Video (videoblog)
· Audio files (audioblog)
· Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

· Online journal or a web diary
· Content managament system
· Online publishing platform

A typical blog has the following components:

· Post date -the date and time of the blog entry

· Category – the category that the blog belongs to

· Title – the title of the blog

· Main body – the main content of the blog

· RSS and trackback – links the blog back from other sites

· Comments – commentaries that are added by readers

· Permalinks – the URL of the full article

· Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ‘stats’ (the number of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog – on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog – also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog – with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog – on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog – also known as litblog.

6. Travel blog – with focus on a traveler’s stories on a particular journey.

7. Research blog – on academic issues such as research notes.

8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog – focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog – on religious topics

11. Educational blog – on educational applications, usually written by students and teachers.

12. Collaborative or collective blog – a specific topic written by a group of people.

13. Directory blog – contains a collection of numerous web sites.

14. Business blog – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog – focus on non-human being or objects (such as dogs).

16. Spam blogs – used for promoting affiliated websites; also known as ‘splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found on the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

· Personal bloggers – people who focus on a diary or on any topic that an individual feels strongly about.

· Business bloggers – people who focus on promoting products and services.

· Organizational bloggers – people who focus on internal or external communication in an organization or a community.

· Professional bloggers – people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

· Advertising programs
· RSS advertising
· Sponsorship
· Affiliate Programs
· Digital assets
· Blog network writing gigs
· Business blog writing gigs
· Non blogging writing gigs
· Donations
· Flipping blogs
· Merchandising
· Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

If you have a question or want to give your thoughts on this article, please enter it in the comment box below or on our blog at

To your success,

James Mason

2017-04-26T07:55:28+00:00 By |

About the Author:


  1. Martin O'Connor 3:56 am at 3:56 am

    This is a nice summary of what a blog is all about.

  2. Rob Northrup 4:41 am at 4:41 am

    Great breakdown of what blogging is and what it requires to be successful.

    I think that having a clear vision of what we want our blog to accomplish and who we want to attract to our blog community is VITAL.

    Seize the Day,
    Emergency Preparedness For the 21st Century Family

  3. Scott Payne 5:25 am at 5:25 am

    Awesome stuff..
    I bookmarked it..

  4. Martin Wright 6:01 am at 6:01 am

    Great Blog.
    A really helpful summary.
    I especially like your 5 tips for successful problogging.
    From Change Management to Spontaneous Change

  5. Robert Martin 6:48 am at 6:48 am

    That was a blog I needed to read two or three times. Blogging goes much deeper than I ever imagined.

    Robert Martin

  6. John Ho 8:14 am at 8:14 am

    Pretty comprehensive “check list” for blogging or profit.

    Well written!

    John Ho
    Numerology Expert Birthday Numeroscope

  7. Jose Escalante 9:49 am at 9:49 am

    Blogging does take patient so it’s a great idea to find something you love

    Jose Escalante

  8. Jennifer Battaglino 11:34 am at 11:34 am

    Great summary and important tips to blog…speaking of which I will continue to do now. 🙂

    Jen B

    The Harwood Center – Tinnitus, Chronic Illness, Fears, and Anxiety

  9. Greg 1:02 pm at 1:02 pm

    Good article. Blogtastic!

    Greg Dougall- Investing in Inspiration

  10. Terry 1:32 pm at 1:32 pm

    Great information on blogging!


  11. Darryl Pace 3:25 pm at 3:25 pm

    Great post on blogging. I can use this info!

    Health, Fitness for Working People — Darryl Pace

  12. Vicki 4:56 pm at 4:56 pm

    Be patient…boy this is not one of my best virtues but I’m learning. Informative post.


  13. Lisa McLellan 7:31 pm at 7:31 pm

    I think I need to pay more attention to what my blog looks like! Great details here. I am going to print this out.

    Lisa McLellan
    Babysitting Services – Babysitters and Nannies

  14. Great list for folks in internet marketing to monetize their efforts into Pro-blogging.

    Keep up your faithful and diligent work!

    Happy Dating and Relationships,

    April Braswell

    Single Baby Boomer Dating Success Expert

  15. Keri Eagan 11:25 pm at 11:25 pm

    Good summary of the types and reasons to blog. Blog on!

    Keri Eagan
    Anything Alternative

  16. James Mason 11:31 pm at 11:31 pm
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  18. Lenniustr 4:46 am at 4:46 am

    website is looking good!

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